media-press among the leaders of the swiss TV market

media-press among the leaders of the swiss TV market

 

Three leaders of the swiss TV market in Zurich

As the most important EPG supplier in Switzerland we took part in a special meeting (November, 16 in Zurich) with our main partners: Swisscom – the biggest IPTV operator in the region and Schweizer Radio und Fernsehen (SRF) – the main public broadcasting company. Three leaders on the TV market in Switzerland met to discuss how to improve cooperation and how to meet the challenges of a constantly changing market.

It was a very fruitful event and among others we talked a lot about strenghts and how to use them to build a perfect cooperation that ensures all parties succes.
 

 

Many topics, even more strong points

However there will be a lot of new things to do. Swisscom is asking for even richer content: more pictures – and on different levels -, more texts, more details to sports emissions – just to mention the most important content topics. Furthermore, more differentiated IDs, direct integration between media press and SRF, and improved communication between Swisscom, media press and SRF will be on our agenda for 2018.

Our strong point is accuracy, an individual approach to client, shiftness, flexibility and of course our „swissness”. No wonder that both Swisscom and SRF want to deepen the partnership with us.

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