Author: Matylda

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Fake news – the phenomenon as old as time, in the form of lies, disinformation or propaganda. No matter how you call it, it is closely related to the concept of communication. However, it is easy to say that it has intensified in the era of digital communication. The real question is...

With the introduction of Netflix services, viewers have the freedom to choose what they want to watch without (almost) any restrictions. It’s not surprising that the “traditional” broadcasting TV has suffered a lot because of it. Samsung’s newest Behind the Screens report emphasizes the huge change in media’s usage. For the first time in media’s history, streamers viewers overtook the...

The 2020 Zuora’s report has both good and bad news for the publishing segment. It will come as no surprise to anyone that they are the result of the pandemic. Subscription volume continues to grow despite the COVID-19 situation; however, ads value is decreasing even...