Media Press Group and ContentWise have successfully completed a joint project delivering an integrated content recommendation solution for Orange Belgium. The goal was twofold: enhance the customer experience, and reduce platform complexity so that product development can move faster across Orange Belgium's TV service portfolio.
To get there, the two companies designed and implemented an integrated workflow combining Media Press Group's Open ID and enriched metadata services with ContentWise's UX Engine, brought together by ContentWise's Open Enricher.
How the integration works
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01
Open ID resolves identity One universal, non-proprietary identifier per title, so the same content is recognised consistently across linear, on-demand and streaming catalogues.
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Enriched metadata supplies the substance Structured, editorial-grade metadata: the descriptive depth a recommender needs to reason about a catalogue rather than guess.
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Open Enricher adds the agentic layer ContentWise's AI agent connects natively to that metadata and applies generative AI to automated reconciliation, gap filling and tagging, without the information loss that happens when metadata is pushed through a traditional backend first.
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UX Engine turns it into experience Targeted segmentation, personalised discovery, advertising and messaging throughout the viewing experience.
Together, Open ID and Open Enricher helped overcome the complexity and constraints imposed by the TV backend, and UX Engine, powered by rich metadata, turned that into what the viewer actually sees.
Why grounding is the point
The agentic component is the differentiator here, but it only works because of what sits underneath it. Structured, editorial-grade metadata provides the grounding that keeps AI-driven enrichment consistently accurate and reliable. That is the combination worth having: the power of generative AI with the trustworthiness of curated information.
A dual benefit
For the viewer experience
- Noticeably better content recommendations
- More relevant search results
- Personalised discovery across the whole session including advertising and messaging
For the operator delivery
- Out-of-the-box integration, minimal customisation
- Faster deployment across new accounts
- Less backend complexity to work around identity is resolved before the data reaches the recommender
What the teams say
"We're thrilled with the collaboration between Media Press Group and ContentWise, which has enhanced our content recommendations through AI-driven metadata enrichment. This innovation improves personalization, accelerates deployment, and reinforces our commitment to delivering a superior entertainment experience. We look forward to leveraging these advancements to better serve our customers."
Guillaume Ducellier, Head of TV Factory, Orange Belgium
"Our joint project demonstrates how strong alignment between Orange Belgium and us creates added value. At Media Press, we are glad to showcase how Open ID-driven metadata interoperability and content-centric data structure support advanced recommendation use cases."
Nathalie Cagossi, Media Press Group
"With UX Engine and Open Enricher working in concert, we can now offer Orange Belgium a complete, AI-driven content experience platform. Open Enricher acts as an intelligent AI agent that autonomously enriches Media Press Group's metadata, using generative AI to extract deeper insights and maximize the value of data assets. UX Engine then translates that enriched intelligence into personalized recommendations, search, and messaging. It is an agentic pipeline where AI does the heavy lifting end-to-end. Orange Belgium is the proof point."
Roberto Bigotti, Head of Sales, ContentWise
Curious what the same foundation could do for your service? Read more about Open ID or book a demo.