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  • Harmonization & Enrichment assets enriched 24h
  • Media & Image Hub images processed 24h
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  • Platform availability uptime 30d

Representative platform activity · updated continuously

11–14 September, Amsterdam: Meet Media Press at IBC2026 11–14 September, Amsterdam: Meet Media Press at IBC2026

Telecom operator · Bulgaria

A1 Bulgaria Elevating the sports experience

In short

High-quality EPG metadata and custom-written sports highlight texts, drawn from our Sports Metadata product, give A1's viewers a richer, more engaging experience for premium football and Formula 1 coverage, with Creative Studio putting title-card production in A1's own hands.

A1 Bulgaria — Elevating the sports experience
12 Tournaments with custom highlights
F1 Plus top football leagues
5 A1 markets engaged regionally
The challenge

Where it started

A1 Bulgaria needed more than standard EPG coverage: it wanted to elevate its sports portfolio with coverage combining accuracy, visual appeal and editorial depth, particularly for top-tier football events and Formula 1.

The approach

What we did

  • Structured, reliable EPG programme information ensuring seamless navigation and schedule accuracy.
  • Custom-written highlight texts for 12 of the most-followed tournaments: editorial storytelling that turns simple listings into compelling sports moments.
  • Media & Image access via Creative Studio: customisable sports title cards, on-the-fly updates and a curated visual database.
The outcome

The results

  • An editorially rich sports experience that lifts both internal workflows and user satisfaction.
  • Visual assets A1's team refreshes quickly and independently, reinforcing brand consistency.
  • Strong interest in next steps: celebrity metadata and deep linking.
  • Active collaboration extending to A1 subsidiaries in Croatia, Macedonia, Serbia and Slovenia.

Get started

Ready for results like A1 Bulgaria's?