+30 min TV watched weekly per viewer
15–20% More ReplayTV viewing time
40+ Channels with precise markers
The challenge
Where it started
Active in eight European countries, M7 Group needed high-quality, localised metadata across diverse markets, and ReplayTV features demanding highly accurate start and stop times for live broadcast content, where unreliable SI data was hurting replay windows and user satisfaction.
The approach
What we did
- Editorial Linear TV Metadata in over 10 languages: EPG information, sports metadata, key art and harmonised content identifiers, customised for local audiences.
- Precise start/stop time markers on 40+ key channels, using satellite stream monitoring and internal EPG alignment to replace unreliable SI data.
- An automated import process for selected channels using broadcaster-supplied SI files and simulated marker placement.
- Real-time, spec-perfect delivery via secure APIs and SFTP, integrated straight into the ReplayTV infrastructure.
The outcome
The results
- +30 minutes of TV watched per viewer weekly, directly attributed to the improved replay experience.
- 15–20% increase in ReplayTV viewing time.
- Significantly fewer complaints about programme boundaries.
- Automated workflows minimising manual intervention across eight markets.