70+ FAST channels live
<7 days Channel onboarding
<15 min Operational response time
The challenge
Where it started
Telefónica needed consistent, enriched metadata across all content types to fit its search and recommendation standards, rapid onboarding of FAST channels from many different suppliers, and the agility to support evolving strategies across basic linear TV, extended tiers, ad-supported streaming and FAST.
The approach
What we did
- A consistent metadata foundation covering both linear and FAST channels, ensuring discoverability and coherence across formats.
- Agile channel onboarding: under 7 days from first asset delivery to full metadata integration.
- Dynamic Time Marker data supporting replay, catch-up and future use cases such as highlights and targeted navigation.
- Cost-saving acquisition insights across linear, streaming and FAST, drawn from our Content Insights product.
- Real-time delivery and updates via secure APIs and SFTP, with <15-minute operational response times.
The outcome
The results
- 70+ FAST channels live with complete metadata coverage.
- Improved content discoverability and user engagement across O2 TV.
- Expanded ReplayTV accuracy and segmentation through Time Marker enrichment.
- Automated metadata operations supporting Telefónica's scaling roadmap, plus substantial content-licensing cost savings.